Our Founder

Carlos Posadas, the visionary behind Cartel Distillery and Cartel Group Enterprises, is an accomplished entrepreneur and a symbol of modern Mexican innovation. Born and raised in Sinaloa, Mexico, Carlos has leveraged his cultural roots and business acumen to build a legacy of excellence across multiple industries. His ventures include premium spirits, hospitality, construction, pharmaceuticals, and manufacturing, all thriving under his leadership.

A Vision Rooted in Tradition and Strategic Innovation

Growing up in Sinaloa, Carlos witnessed firsthand the powerful duality of cultural identity and perception. The term cartel, often misunderstood outside of Mexico, holds significant cultural weight in his upbringing. Carlos chose to reclaim and redefine the word as part of his brand identity, turning it into a symbol of craftsmanship, resilience, and authenticity.

Far from shying away from its controversial connotations, Carlos saw the opportunity to embrace what some might view as "negative marketing." This strategic approach, known in the business world as contrast branding, plays on challenging preconceived notions to spark curiosity, conversation, and, ultimately, loyalty. By leaning into this bold strategy, Cartel Distillery has captured global attention, standing out as a beacon of excellence in the premium spirits market.

Cartel Group Enterprises: A Dynamic Portfolio

Under Carlos’s stewardship, Cartel Group Enterprises has flourished into a powerhouse of diverse industries, all unified by a commitment to quality and innovation:

• Cartel Distillery: A premium tequila and mezcal distillery spanning 240 hectares of agave azul in Tequila, Jalisco. Complementing the distillery are a boutique hotel and a restaurant offering guests an immersive experience.

• Hospitality Ventures: Expanding to include a boutique hotel, a restaurant, and two Airbnbs currently under construction.

• Construction Expertise: A construction company delivering high-quality, sustainable projects across Mexico.

• Pharmaceutical Operations: Two chemists focusing on health and wellness products tailored to the market's needs.

• Manufacturing Excellence: A plastic moulding company at the forefront of innovation, serving diverse industries.

Redefining Leadership Through Trust and Integrity

Carlos’s unique ability to embrace cultural nuances, innovate strategically, and execute with precision has positioned him as a trusted leader in business. He has created enterprises that not only excel but also challenge stereotypes, empowering local communities and bringing authentic Mexican craftsmanship to the world stage.

Partner With a Visionary

At Cartel Group Enterprises, Carlos Posadas exemplifies what it means to turn challenges into opportunities. By reclaiming narratives, embracing bold strategies, and prioritising quality, he has created a business empire that inspires trust and excitement. Whether you're looking to invest, collaborate, or seek advice, Carlos’s track record and innovative spirit make him the ideal partner for success.